Creating your competition page is step one. Filling it is the real work. Once your divisions, standards and prices are in place, your goal shifts: athletes need to find you, quickly understand what you offer, and register. Here are the levers Throwdown gives you to go from an empty page to a full competition.
You are visible where athletes search
As soon as you publish your competition, it appears in the public feed on the Discover page. Each competition shows as a card: cover, city, dates, team format. Athletes browse this list, run a search, and filter by On site or Online depending on what they are after. With the "see my distance" option, they instantly know how many kilometers away your event is.
An interactive map rounds out discovery on desktop. Athletes spot competitions around them at a glance and click straight through to yours. It is an acquisition channel you have nothing to switch on: publishing is enough to be listed.
Promotion on Throwdown's social channels
With the Pro and charity offers, Throwdown relays your competition on its own social channels, Instagram and Facebook. You reach an audience of athletes already in the ecosystem, on top of your own community. It is extra exposure that adds to your communication, with no extra effort on your side. Details per offer are on the pricing page.
The levers you activate yourself
Your competition page is built to be shared. The native share button sends it in one tap to your stories, groups and messages. Spread it to your community, your partner boxes and your contacts: that is often where the first registrations come from.
To speed things up, create promo codes directly in your divisions. Percentage or fixed amount, validity window, maximum number of uses: you stay in control. A time-limited early bird rate, a code for a partner box, a discount for the first registrants, all good reasons for an athlete to confirm now rather than later. Codes stack at checkout and the breakdown stays transparent for the athlete.
Capture those who arrive too late
When a division shows Sold out, you no longer lose the latecomers. The waiting list collects their email and phone number, along with the division they wanted. If a spot opens up (cancellation, extra slots), you know exactly who to notify. It is a reserve of registrations ready to convert, instead of a closed door.
Keep your registrants until the day
A confirmed registration is not the finish line. The iOS and Android athlete app keeps your participants connected to your competition: their ticket, the schedule, the ranking, and notifications at the right time (schedule online, scores published). An engaged athlete comes back, spreads the word, and fills your next edition. To set up ticketing itself, read our guide on registrations and ticketing.
The method at a glance
| Lever | What it does | When to use it |
|---|---|---|
| Discover feed + map | Visibility to athletes who are searching | Automatic on publish |
| Throwdown social channels | Instagram and Facebook relay | Pro and charity offers |
| Page sharing | Spread it on your own channels | As soon as registrations open |
| Promo codes | Encourage fast sign-ups | Early bird, partners, first registrants |
| Waiting list | Capture interest when sold out | As soon as a division is full |
| Athlete app | Keep registrants engaged | Throughout, up to the day |
Frequently asked questions
- Just publish it. It then appears in the public feed on the Discover page and on the interactive map, where athletes can find it, filter by On site or Online, and see how far away it takes place.
- Promotion on Instagram and Facebook is a perk of the Pro and charity offers. Throwdown relays your competition on its own channels to reach an audience of athletes on top of your community.
- The division shows Sold out and a waiting list opens. Throwdown collects the email and phone number of interested athletes along with the division they wanted, so you can notify them if a spot opens up.